In this talk, Kunle is going to discuss, about how to go beyond launching products that turn out to be a social media fad, by transcending to creating a long lasting meaningful brand that dominates social media. He will cover,
• The anatomy of social native brands • How best-in-class social native brands build an intricate infrastructure of influencers • Tiers of influencers • IGC vs UGC • 'Pay to Play' • Leveraging IGC for Performance Marketing • Leveraging native content for performance marketing • TikTok's impact on social and beyond • It is a talk you do not want to miss, so sign up!
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