How Today’s Brands Can Champion Personalized Advertising in a Privacy-Conscious World

A talk by Ken Nelson and Todd Pasternack
Deloitte and Facebook

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About this talk

Personalization and privacy are often presented as two concepts at odds with one another when it comes to digital advertising, but that shouldn't be the case. With the right solutions and partners, people can see content that is more relevant and meaningful to them, and brands can reach the consumers who are more likely to take the actions they care about – all without compromising privacy.

Facebook’s Todd Pasternack, Head of Enterprise Cloud Partnerships, will explore the next phase of this movement in brand marketing – one that looks to preserve valuable personalized experiences and people's privacy. This session will cover: 1. How the industry is involving to meet people's expectations around privacy 2. What e-commerce businesses large and small are doing to provide customers with the relevant experiences they love, while supporting efforts to give users appropriate data transparency and control 3. Other e-commerce solutions that are making it easier for brands to reach and connect with customers (e.g. Facebook Shops, Instagram Checkout, Discovery Commerce)

Ken Nelson

Ken is a 15-year veteran in the digital media and AdTech industry, and before joining Deloitte, he worked at marketing technology firms where he developed ecosystems of technology and data partnerships, expanded platform and services capabilities, and advised ad agency and advertising executives on effective digital marketing business strategies and solutions.

Todd Pasternack

Todd Pasternack heads up Facebook’s Enterprise Cloud and Integrator partnerships and is responsible for bringing joint-client value across our Business and Marketing Platform. Todd has been in the digital marketing and advertising industry for almost 20 years, was a full-time touring/recording musician before getting into the tech space, and is the published author of, “Lessons from the Road: Musicians as Business Leaders.”

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