Personalization and privacy are often presented as two concepts at odds with one another when it comes to digital advertising, but that shouldn't be the case. With the right solutions and partners, people can see content that is more relevant and meaningful to them, and brands can reach the consumers who are more likely to take the actions they care about – all without compromising privacy.
Facebook’s Todd Pasternack, Head of Enterprise Cloud Partnerships, will explore the next phase of this movement in brand marketing – one that looks to preserve valuable personalized experiences and people's privacy. This session will cover: 1. How the industry is involving to meet people's expectations around privacy 2. What e-commerce businesses large and small are doing to provide customers with the relevant experiences they love, while supporting efforts to give users appropriate data transparency and control 3. Other e-commerce solutions that are making it easier for brands to reach and connect with customers (e.g. Facebook Shops, Instagram Checkout, Discovery Commerce)
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