How to "Not Make Ads, make TikToks"

A talk by Evan Horowitz
CEO and Co-founder, Movers+Shakers

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About this talk

TikTok remains one of the hottest and fastest growing platforms, and marketing on TikTok looks different than anywhere else. So how does your brand speak authentically on the platform? You don't make ads, you make TikToks!

Session takeaways:

  • Ways brands can market on TikTok
  • Tips on creating authentic content for TikTok
  • Best in class brand examples

Evan Horowitz

Movers+Shakers is a disruptive creative agency on a mission to spread joy. By connecting brands to culture, we drive brand love. Our clients rely on us to push them into tomorrow, creating cultural relevance across mainstream and emerging social platforms. With 100+ billion views on our TikTok campaigns, Glossy named us "the TikTok whisperers."

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