How INH Hair Utilizes Social Media and Shop Quiz to Build Stronger Customer Relationships

A talk by Jamila Feaster-Rawls and Zanna Morre
Octane AI and INH Hair

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About this talk

Session takeaways:

  • How using social media with on-site quizzes allow you to learn more about customers
  • How to use these pieces of information to build a community of fans and influencers
  • Creating personalized shopping experiences to build brand affinity

Jamila Feaster-Rawls

Octane AI is a zero-party data marketing platform for Shopify merchants. Thousands of merchants today collect high-value data directly from shoppers via our Shop Quiz. They leverage that data across marketing channels like website, email, ads, SMS, and Facebook Messenger to improve the customer journey with personalization. At Octane AI, we believe personalized conversations at every stage of the customer journey — powered by zero-party data — are the key to higher conversion rates.

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