How to Drive Real ROI from your Influencer Marketing Program

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About this talk

Derric Haynie interviews Beca Alexander of Socialyte to talk about the fast-changing influencer marketing landscape and how merchants can break through the noise with influencer marketing.

Beca Alexander

From blogger to Founder and President of Socialyte, Beca has spent the last decade helping brands identify and establish relationships with top influencers and content creators.

Derric Haynie

Derric Haynie is the Chief Ecommerce Technologist at – Where Ecommerce stores go to research, discover, and buy the right tools to grow their store. Derric is on a mission to do a demo a day until he’s researched every major tool in the Shopify app ecosystem.

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